Your digital signage success hinges on creating a unique and integrated campus experience for students, faculty, alumni and visitors. With a 10% year-over-year growth for signage in the education sector, it’s no wonder campuses are increasingly recognizing the potential value for their own application. The ever-expanding range of solutions from simple screens to high-end SoC networking with touch and remote management makes digital signage a near-perfect answer for the communication demands faced by campuses across the country. After all, the more eyeballs you attract, the quicker you achieve a return on investment and start to profit from your digital signage installation.
From classroom to faculty messaging, campus communication has remained a prime challenge for education institutions. While many have filled gaps with a range of social and email tools, digital signage is quickly becoming a preferred channel for on-campus communication with 40% of institutions are in agreement that signage is important for the future and 96% of students noticing and appreciating signs. Screens, like LG’s commercial displays, are thinner and more durable than ever before. They enable campuses to cut paper and ink use to improve mapping and wayfinding efficiency, centralize emergency broadcasting, add real-time class and faculty updates and generate revenue through advertisements. The question is how do you create a digital signage network that can keep up with the ever-changing habits of students, faculty and campus attendees? Aside from the placement of signage on campus, other factors are equally important. The right combination of digital signage hardware, software and content all play an important role in reaching your ultimate goal; increased brand awareness, student and faculty engagement and revenue. Let’s take a tour of digital signage and how it makes a difference in the education market.
Signage and displays of yesteryear are not only antiquated; they are limited in applications. The education community can no longer live with delayed information, blind spots and unimaginative learning tools. It’s time to solve the real needs of the students, faculty and the administration.
Progressive and innovative technology stimulates creativity, captivates attention and eliminates the use of old school communications. Digital signage provides solutions for obvious issues like campus navigation, event notices and auditorium displays. They also solve the not-so-obvious difficulties currently experienced in the cafeteria, library, computer labs, student unions and specialty rooms like
campus auditoriums, fitness facilities and student housing. Today’s digital signage models are thinner and lighter than ever before. No longer are displays square or rectangular screens mounted on a wall. New form factors like dualsided, concave and convex applications are now becoming increasingly popular. It’s not uncommon to see digital signage that can hang from the ceiling, sit off a wall or be placed on the floor.
An attention-getting digital display located at campus entrances will welcome everyone, enhance your brand, create pride among the student and faculty base and display the key dates and times of a wide variety of events. Digital signs located in lobbies or administrative areas can serve to greet guests with personalized messages, entertain visitors in waiting areas and provide a more pleasing atmosphere to anyone who sets foot on your campus. Interactive digital kiosks located throughout campuses are an excellent means of providing wayfinding, making it easy for everyone to locate destinations with ease. Best of all, they’re easy to update in real-time. Placed in key common areas throughout your campus, digital signage can drive interest and boost attendance for campus events. They can serve as digital donor boards, recognizing those who have contributed to the school, promote personal recognition and highlight various achievements by students and faculty. In the end, the dynamic nature of digital signage allows you to display an immersive multimedia experience that is far more dramatic to view than a static poster.
JOIN THE CONVERSATION
Share your thoughts and questions in the comment section below. To get the latest news from PCM, follow @PCM on Twitter, join us on Facebook, or connect with us on LinkedIn. To get the latest news sent straight to your inbox, join our newsletter.