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Bridging the Technology Gap: How Family Businesses can thrive in the Next Generation and Beyond

Bridging the Technology Gap: How Family Businesses can thrive in the Next Generation and Beyond

Every day, running a business can feel a little harder. As markets shift, competitors merge, and margins expand, big box enterprises and small businesses can both struggle to keep up. The key difference between the two is often the same thing that allows family businesses to thrive—agility. Enterprises are built on complexity—a web of processes, solutions, and networks that, while excellent at managing diverse needs and locations, make adaptation a complicated, time consuming, and expensive experience. Smaller organizations, on the other hand, can transition quickly. Change means getting a dozen people on the same page instead of 2,400. It’s the difference between steering a cruise liner and jet ski. One’s made to zig and zag, the other…not so much. 

That freedom is often the spark behind each entrepreneur’s ambition. The call to be your own boss, set your own hours, and build your own legacy is a sweet song, but with 70% of small businesses closing up shop within their first decade,1 agility alone won’t cut it. The trick is in finding a balance between the two, in equipping your nimble machine with the capabilities, power, and resources to make the long haul. You have to stay agile, but you need enterprise-grade tools if you want to stay above water.  

With the popularity of cloud technology and affordability of modern solutions, enterprise-grade resources like online storage, digital communication platforms, and cybersecurity tools are more accessible to family businesses than ever before. Combined with your specialized services and agility, modern technology provides three new opportunities: 


Your business is your livelihood and as such, you do everything you can to protect it. From insurance to security systems, a bulk of security efforts focus on maintaining your physical wellbeing while cybersecurity often goes to the wayside. A shift to the cloud passes the updating and awareness of the ins-and-outs of today’s online security landscape from you to experts dedicated to thwarting cybercriminals at every turn. This gives you the opportunity to leverage someone else’s multimillion dollar cybersecurity investment at a fraction of the cost. 


Whether you’re opening an online store, expanding to a new location, or adding a few more employees, cloud solutions like Office 365 provide you with the tools you need as a business owner to adapt your resources at will. You can manage storage space to meet your changing needs without taking on new infrastructure costs, work with the same tools from nearly anywhere, and add new licenses as your business grows 

Cost savings 

You have enough on your plate without having to worry about managing servers, cybersecurity tools, and IT infrastructure. A move to the cloud allows you to outsource those maintenance and management expenses for a single, predictable, annual cost. That means no more scrounging for replacement parts, less downtime, and cheaper energy costs. 

Together, these benefits of modern technology can empower family businesses to adapt to their current market with the full power and performance of their enterprise counterparts. With everything else you have to consider, the issue becomes planning for, and making the most of, these resources. Whether you’re just starting your journey, or carrying on a heritage of excellence, you can still benefit from the experience and dedication of a technology partner that knows what it takes to transform your technology solutions. At PCM, we’ve spent the past thirty years helping organizations like yours adapt to changing technology needs and thrive well into the future.  

To learn more about our industry-leading training, product, and support solutions for your growing organization, visit our PCM Care experience.  



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