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How Christmas Gifts Could Impact BYOD

How Christmas Gifts Could Impact BYOD

Phones and tablets have become high-ticket Christmas presents in the past few years. Their growing popularity is readily apparent in website traffic statistics gathered during the holiday season. U.K. retailer John Lewis reported that on Christmas Day 2015, three-quarters of its online visits for a clearance sale came from mobile devices, due in part to their owners trying them out after receiving them as gifts. These phones and tablets helped drive a more than 10 percent year-over-year increase in the department store’s Dec. 25 sales, and an 11 percent bump in its total traffic.


BYOD has its advantages and disadvantages for enterprises.

Similarly, comScore has estimated that the bulk of all Web traffic now originates on mobile devices, many of which were likely first purchased during the holidays, when companies like Apple (which sold almost 75 million iPhones in the first quarter of 2015) typically have record-breaking quarters. The number of mobile devices sold each holiday season naturally raises questions about how many of them will ultimately find their way into the enterprise via BYOD programs. Do robust Christmas sales mean strong momentum for BYOD?

The Two Faces of BYOD

On the one hand, a November 2014 survey from Tech Pro found that nearly 75 percent of respondents already allowed or planned to allow BYOD programs at their organizations. BYOD’s potential benefits are apparent by now: It takes advantage of devices already owned by employees, and as such it can potentially lower some of the CAPEX that would have otherwise gone toward company-specific equipment. In this way, the divide between modern consumer hardware and legacy enterprise tools can be bridged.

“BYOD is well-known as a possible security risk.”

On the other hand, BYOD is well-known as a possible security risk. Other problems are now coming to light as 2016 approaches, including issues with repair and replacement. Choose your own device, or CYOD, may be the trend to watch in the new year.

“From an employee point of view they have found that BYOD is less useful because if they lose or break the handset then the burden is on them to replace it,” stated Rufus Grig, CTO of Azzurri Comms, according to Mobile Today. “Early adopters used an allowance model but that’s fine until the device breaks and the user has to manage it. The cost benefits haven’t been realized yet.”

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